The FTC has established a task force to look at websites offering health care products and services that make questionable claims of curative ability, that are exaggerated, or that are unproven. Depending on your marketing content and how you talk about your business, Emotion Code and Body Code Practitioners could be vulnerable to fines or other actions by the FTC.
Discover Healing recently had an attorney complete an audit of our content. We are in the process of making updates to our website and other content, including the practitioner resources hosted on our website.
ALL practitioners should follow the same recommendations made by our attorney to reduce their own legal risk.
We urge you to internalize the principles behind the recommendations and then use common sense.
There are a few principles behind the FTC guidelines. Learn and internalize them. It should be relatively simple to protect yourself by avoiding problematic terminology.
WE MUST AVOID:
Absolute language that may be construed as guarantees or “unsubstantiated claims”. We offer possibilities, not promises.
Words like healing, cure, patient, therapy, etc. that imply medical licensing (unless you DO have the applicable license, in which case you should already know what you can say). We are helping people feel better, not curing conditions.
Addressing specific conditions (migraine, IBS, PTSD, depression, anxiety, and any others, even pain). Legally, implies that we are treating those things without the proper medical or psychiatric license. Again, we are helping people, not curing conditions.
We’ve identified language to avoid, plus safer terms to use instead.
TERMS THAT SOUND ABSOLUTE MAY BE SEEN AS GUARANTEE OR PROMISE
Examples: TEC / TBC / energy healing / etc. will ____. Or TBC/TEC gives you ___.
Muscle testing / TEC / TBC / energy healing / proxy work / offers or does ___.
TEC / TBC / energy healing / resolves / removes or underlying cause of ___. (Sounds absolute)
SOFTEN TO INDICATE POTENTIAL, POSSIBILITY, or INTENTION
May, might, or could. Our premise is…, our theory is…, it’s our opinion that…, it’s possible to..
TEC or TBC is designed to…, intended to…, offers the opportunity to…, may be useful for…
Or add qualifier like “we believe” or “our premise is…”, “the idea behind muscle testing is…”
FACTUAL SOUNDING STATEMENTS THAT WE CAN’T PRESENT PROOF OF
Example: Trapped emotions are holding us back / an epidemic
Assumptions without actual data (thousands of people have experienced …)
TEC / TBC has been proven or TBC / TEC has helped thousands…
SOFTEN TO PRESENT AS BELIEF, PREMISE, OR WHAT WE’VE BEEN TOLD
Add qualifier as above: we believe, our premise is, our theory is, it’s our opinion that…
Combine with qualifier like while it’s not possible to make a guarantee…, users have
REPORTED or TOLD US TBC / TEC has been shown to help, many users have reported…
ABSOLUTE CAUSE & EFFECT
Trapped emotions cause…, negative energy causes… (whatever issue) is caused by…
Trapped emotion in whatever area of the body causing such-and-such condition
SOFTEN TO PRESENT AS A POSSIBLE CAUSE
Reference the study that backs up the claim or add a qualifier such as our premise is, our theory is, it’s our opinion that, we surmise. OR, phrase it as a possibility, such as trapped emotions MAY, COULD, or CAN cause or lead to…)
ABSOLUTE DESCRIPTIONS OF WHAT OTHERS HAVE SEEN
Users of TBC / TEC have seen or found (sounds too absolute, almost a guarantee)
Avoid language that may imply a guarantee or an unsubstantiated claim. Don’t talk about helping them heal. We are helping them feel better or restore balance, not healing or curing.
Be careful about absolutes like, “The Emotion Code does ____ or helps with ___.” Soften claims with words like may, could, or makes it possible to.
Always put the word “energy” before “healing.” But even then, you’d be wise to use it sparingly!
Avoid referencing treating specifically titled medical conditions or mental health conditions. Instead of conditions like fibromyalgia, use words like discomfort. Instead conditions like depression, use words like sadness. Instead of anxiety, use anxiousness.
Instead of words like pain and trauma, use words like discomfort, suffering, stressful, difficult.
Identify TEC/TBC as an energy healing, alternative energy healing or energy balancing method or modality, not a healing one.
Instead of words like heal or cure, use words like: recover, reduce, improve, restore, balance, resolve, and refer to enhancing well-being or wellness.
Do not forms of the words physician, patient, treatment, therapy, or psychology. Instead use practitioner, client, help or session, energy work, and feeling words that still get the point across.
What To Do Now:
Internalize these principles in your mind
Change the language in your speech & written content
Refer to this document often for reminders & clarification
Use common sense & your own sound judgement
Talk to other practitioners and clients about protecting yourself and Discover Healing.
We wish you safety & success as a Certified Practitioner!
Disclaimer about this document: Nothing in this document, its distribution, or associated content is intended as legal advice. Practitioners are encouraged to seek the advice of a qualified legal professional about how to best protect themselves against legal action from any group or individual.