Do you run or own an alternative holistic health company? Ensure success and stand out in the industry by making smart, effective marketing decisions. The following tips can help you market your business in a manner that grows your client base and boosts your bottom line!

10 Tips to Market Your Energy Healing Business

Plus, advice from the Discover Healing marketing team!

1. Expand Your Network

The more people you can connect with, the greater your chances for success become. Create business cards, then keep them with you to hand out to anyone interested. Don’t pass up an opportunity to grow your network of connections! From specific networking events to clubs and neighborhood gatherings, there are endless growth opportunities. Remind family and friends of your business, too, as they may be happy to send potential clients your way. 

If you’re uncomfortable talking about your business, it can be helpful to reframe your mentality – you aren’t just selling your services, you are sharing powerful, helpful energy work! You’re making a difference in people’s lives, and the more people you reach, the more you’ll be able to help.

As you make new contacts and grow your list of consistent clients, it can be helpful to collect contact information. You can then send special offers, promotions, and invites to events. This is a great way to stay in touch with your community! 

“Focus on the journey! It’s okay to be new to something, enjoy the process while pushing through resistance with confidence and grace. Remember why you’re doing it and how many people you will help!”  

– Val Harris, Discover Healing Email Marketing

Not sure how to explain the work you do as an energy healing practitioner? Read our article containing scripts that quickly and easily explain energy healing, the Emotion Code®, Body Code™, and Belief Code!

2. Be Genuine

All too frequently, holistic health companies put out products or services that don’t align with their values or mission. For example, if a company claims to be “green” and “environmentally aware” but packs their products full of artificial fillers and ingredients, or uses excessive, non-recyclable packaging, they leave customers feeling cheated and disappointed. When it comes to marketing your alternative energy healing business, be certain that your products or services are genuine to your message, values, and identity.

Being genuine is also important when it comes to how you treat your customers and clients. In addition to running a consumer-centric business and developing products and services that fit the needs of your clients, you should also remember to thank them for their business. Sending a simple thank you card or following up to ensure the customer is satisfied is a great way to make a positive impression and boost your word-of-mouth marketing efforts.

   “Let your personality shine through in your online presence! Showing up authentically and sharing about what you love will build trust with your potential clients. You can create powerful connections with people through your content, perhaps even before having a conversation with them, so make that first impression a great one by showing them the real you. If you share what you’re excited about and stay consistent, you’ll soon find yourself with a loving online community of like-minded people!”

– Walanya Vongsvirates, Discover Healing Marketing Manager

3. Fine Tune Your Website

In today’s business world, having an attractive, user-friendly, and informative website is helpful. While you may already have a website, revisit it to ensure it has all the necessities, including:

  • A biography or “About Us” section that explains your skills, products, and services, making sure to include reasons these can help satisfy potential customers’ wants and needs.
  • Clear, professional photos that give readers a visual idea of what your business is like. As the saying goes, a picture is worth a thousand words, and including several thoughtfully taken photos of yourself, your employees, business, products, and clients is a great way to grab the attention of readers.
  • A blog or regularly updated articles. Not only do these additional website pages help establish and solidify your credibility, but by strategically targeting and including the right keywords, you can also improve your site’s search engine optimization and boost traffic.
  • Links to any of your business’s social media profiles like Twitter, Instagram, and Facebook.
  • Testimonies from real people help readers envision themselves working with your business and also build trust in your brand.
  • Clear contact information in various, obvious places throughout your website to ensure that others can easily get a hold of you.

By having a professional website, you increase your chances of expanding your clientele and getting noticed in the world of holistic health.

4. Host your own workshop

Hosting free events can be a great way to attract new clients and may lead to many paid opportunities! These can be phone calls, webinars, or in-person events. Teleseminars and virtual events are hugely popular and an easy way to reach potential clients from around the world. You can host these events through teleseminar or webinar platforms. Some of these platforms are even available for free, though there might be time and participant number limitations. People can call in on their phone, laptop, tablet, or computer from anywhere in the world. If you are a certified Emotion Code, Body Code, or Belief Code Practitioner, you can host in-person or virtual workshops, however, there are a few requirements in your Certification Agreement that you’ll need to make sure you adhere to. These requirements are that the events are under two hours long, include less than 25 people, and must be free. 

“Leverage your kindness into a powerful marketing tool! Many energy healers struggle to find a balance between offering help to those in need and getting burnt out because they give away too much. If this sounds familiar (you empath, you!) try tempering this need to give too much by offering a free session to someone in need on a weekly or monthly basis. You can even drum up engagement on your posts by promoting the offer and connecting with your audience!”

-Kristi Nelson, Discover Healing Creative Consultant

5. Take Advantage of Larger Business Networks

If you’re a certified practitioner through Discover Healing, you have access to many wonderful ways to gain a bigger audience! Make sure you’re listed on our Practitioner Map with up-to-date contact information to increase visibility and help you tap into our global network. We also offer several ways to be featured on our social media, YouTube, website, email newsletter, and more. Getting involved in these initiatives means more people will connect with you through our established community. If you’re certified through another company, they likely offer some similar perks for their practitioners. Don’t miss out, and explore these wonderful opportunities!

Here are a few ways you can tap into the Discover Healing community:

  • Join the Practitioner Education Program, then make sure your listing is live and up-to-date on the Practitioner Map.
  • Post relevant content on social media, and tag Discover Healing so we can re-share your great stories!
  • Post on our Community Forums and our Facebook groups to help support other practitioners, get answers to your questions, and grow your community.
  • Attend our events to connect with other like-minded energy healers.

6. Share on Social Media

Social media is an ever-growing tool for marketing your energy healing business! If you’re comfortable using social media, Facebook, Instagram, Twitter, YouTube, TikTok, and other sites are free to post on and can connect you to many people who would benefit from your services. It does take work to create social media content that people connect with, but staying authentic to yourself and your business is a great first step. Focus on the things that you are an expert on, and share what you’re passionate about.

“Sharing valuable content can be a great way to build your business’s community! Focus on sharing actionable insights, educational opportunities, fun stories, and helpful tips –  rather than only promoting your services. Grow your community, and clients will naturally gravitate to you when they’re ready to make a purchase!” 

-Casie Fox, Content Marketing Specialist

7. Use Accurate Language

It’s important not to make claims about your energy healing practice that could exaggerate your abilities or promise an absolute cure. This is important to make sure clients understand what energy healing can offer them, but also because of Federal Trade Commission (FTC) compliance. The FTC is a government body that has established a task force that takes a close look at the websites and marketing material of businesses offering healthcare products and services. By being sure to refer to your energy healing work appropriately, you can avoid any issues with FTC compliance. Some principles to keep in mind as you create your website and marketing materials are as follows:

  • Avoid absolute language that makes unsubstantiated claims
  • Focus on possibilities, rather than promises 
  • Avoid words such as ‘cure’ or ‘therapy’ that construe medical expertise (unless you have the appropriate medical licensing in addition to your energy healing certifications)
  • Steer away from referencing specific medical issues or conditions

8. Develop a Brand that Serves Your Clients

Take time to think about your audience and develop a brand that will resonate with them! Your audience is not just who you’re already working with, it’s also comprised of the people you want to work with in the future. So part of determining your audience is also envisioning your ideal client, and thinking about what you could do to attract them. Once you know the audience that you want to serve, you can craft a brand identity and marketing that is perfectly tailored to those people you want to work with. 

Creating a strong brand identity can help establish your business’s personality and image in the minds of your target audience. Your brand identity includes the voice you use when you write content, the type of content you put out on your website and social media, the colors, fonts, and the type of visuals you use.

“Let your unique qualities shine to be able to reach those who need your special gifts. Spend time getting to know yourself and who you are meant to serve. Share your story! Remember how energy work first helped you and the difference it made in your life. You are in a position to do that for others!”

– Becky Killian, Quality Assurance

9. Focus on Stellar Service

Take amazing care of your clients and they will naturally want to share about your wonderful services. This can be a great way to increase your word-of-mouth marketing while staying authentic to you. To be able to give your best to your clients it’s important to take care of yourself, take time to restore your energy, and set boundaries to make sure you don’t overextend yourself. Focus on providing services that you love to do, and your clients will feel that passion. By putting positive energy out into the universe you’ll receive it back!

“Focus on your health, in all its aspects. Just as an editor must watch and listen carefully for errors to cut, and practitioners must connect with their clients to find and remove trapped emotions, the labors we perform in our careers, goals, and personal lives require commitment and subtraction. That said, we are social creatures, we were made to build things, and we are at our strongest and happiest when we feel that we have something of worth to add to the world. Do all you can to maintain a healthy body, a keen mind, and a positive outlook, and you’ll find yourself in a state of abundance, and it will show in your work, the material you generate, and the people you attract.”

-Drew Nelson, Discover Healing Video Editor

10. Promote Yourself as an Expert for Interviews

Dr. Brad has shared the Emotion Code, Body Code, and Belief Code with millions of listeners through interviews. In fact, it has been one of his main goals. Why? Because from a publicity standpoint, this is one of the fastest, easiest, and least expensive ways to create a buzz about what you are offering. We suggest you start locally and try to let your potential clients in your area know who you are. Contact your local radio stations, local news outlets, podcasts, or local internet websites that might make a good fit with the Emotion Code, Body Code, and Belief Code. 

Then, don’t stop at the local level! Get out there and tell the world about your services. Here’s how:

  • Search online for media outlets that would be a good fit for you personally. Think about what your niche expertise is, and what you can offer these outlets. What are you an expert on? You might search for a holistic Radio Show, Holistic Health Podcasts, or Natural Energy Radio. Even if you only do a Google search for these topics, it will give you thousands of listings. Search through them because most will not apply to what you are looking for.
  • Once you find a media outlet you’d like to reach out to, research them. Find out what they specialize in (you can always adjust what you talk about to fit the radio show). Contact the outlet by emailing them, or calling them. Make sure you are clear and concise about what you do, and what you can offer them. Let them know this is groundbreaking, very exciting, and can help their fans. If you have done interviews in the past, give them a link so they can get an idea of who you are. Additionally, send them links to your own website, or the Discover Healing website for additional information. Make sure you keep in constant contact with them. Remember to add any appearances on radio shows to the Press Section of your website so potential clients or publicity people who get a hold of you can see what publicity you’ve gotten. Once you get the ball rolling there’s no stopping you!
  • Post the Interview on any and all of your websites including Facebook, and your Discover Healing map listing. Tweet about it, and send an email blast to your contact list.
  • Ask the Radio Show host if their friends in the business might be interested in what you are offering.
  • Keep the Radio Show’s contact info, and keep in touch with them to continue the mutually beneficial relationship.

If you’re ready to start growing your energy healing business and marketing your wonderful gifts. we hope these tips support you as you begin! And, if you’re still just dreaming of owning your own small business, we can help with that too. Start your journey with certification!